Projects
Executive MBA (Sep 2022- Mar 2025)
ISC, Product Labs & Capstone

EMBA Program Projects (Part1)

ISC, Product Labs & Capstone

Chara Technologies: Induction Motors GTM Strategy

Blog theme

  • Semester & Duration: 3 & Feb 2024 - Aug 2024
  • Role: Product Management Student
  • Industry/Domain: Technology (Electric Motors)

Problem

  • Challenge: Commercializing a new type of electric motor.
  • Goals: Develop a successful GTM strategy for Chara Technologies.
  • Constraints: Unavaiablity of accurate market data to estimate market size.

Solution

Key Contributions
Skills Applied
- Market analysis 
- Product marketing
- GTM Strategy
Technical Details
- MOVE GTM framework 
- Porter's five force analysis
- PESTEL 
- VRIO Analysis

Outcomes

  • Results: Developed a comprehensive GTM strategy for Chara Technologies.
  • Impact: Provided a roadmap for the startup's successful market entry.
  • Lessons Learned: Generate synthetic data when data is unavaiable for market sizing.

Capstone Project Report

  • Comprehensive professional report of the the Product idea, formulation and GTM. It includes the research, findings and recommendation for this BeGood medical records managemenr system, Product Idea

  • Click below for a detailed Capstone project report

Product Labs

  • Experential learning platform that allows participants to build real product for the world challenges using proven frameworks
  • Equips with working knowledge in the Business of Products for aspiring enterprenuers, intrapreneurs or mid career transition

BeGood Medical Records Managment System

  • Build a product and business plan around the idea below

  • Product Labs Idea : BeGood offers a convenient, secure, and efficient solution for managing medical records in India. By providing a centralized platform, BeGood eliminates the challenges associated with fragmented records, improves data accuracy, and enhances communication between patients and healthcare providers.

  • Problem: 80% of patients with serious/complex medical conditions struggle with managing, updating, and sharing their physical medical records. This often leads to inaccurate or incomplete medical records being shared with healthcare providers, hindering diagnosis, treatment, and overall care management.

  • Solution: Empower patients with a comprehensive and secure digital platform to effortlessly track, organize, and access their medical history. This will enable doctors to make accurate diagnoses and provide the best possible care.

  • Product Management Skills Applied:

  • Click below for a detailed Product Idea artifacts

Key ProjectsProduct Management